TOMS is facing a very large problem. Their humanitarian brand image is beginning to seem like a business scheme. Because of this, loyal customers are leaving and potential customers are lost. But, the truth is, TOMS does a lot to help the world. Their humanitarian efforts extend far beyond the well known "One for One" business model, but very few people know this.
To solve this problem we did two things:
First, we brought all of the humanitarian efforts together under a single brand identity called, "TOMS CORPS".
Then, we found three creative ways to share this new and exciting brand.
Partner: Cameron Hamlet